Bala offers beautiful, functional fitness accessories that have changed the way people move. Lustre partnered with the Bala founders early on to bring their brand to the next level. Featured on Shark Tank, Vogue, Forbes and more - Bala is just getting started and we’re thrilled to have been a part of the journey.
Brand + UX Strategy
Website Design + Development
Digital Marketing + Emails
What We Did
After receiving an investment on Shark Tank Bala was ready to kick things into high gear and expand their product line. So they needed a new website that achieved their evolving business goals. Our creative approach celebrates the stylish nature of movement. Vibrant accent colors contribute to a confident, fun tone. Special animations create movements across the website. And a carefully designed, yet simple user experience supports conversion goals.
Enhanced branding and storytelling
Increased conversions and time spent on site
Evolved from single to multi-product focus
Scaled into international markets