Bala
Re-imagining Fitness
Weighted fitness bands. So 1985. Or at least that’s what Natalie Halloway thought when she started Bala, a re-imagined weighted fitness band made for the modern day babe or bro. Natalie came to us shortly after Bala’s first birthday with the goal of enhancing her brand’s story and digital experience. After a brief discovery we came up with a game plan and stepped up all of her digital touch points. We designed and developed their new Shopify website, complete with fresh new styling and information that clearly articulates their product benefits. Today, Bala seems to be everywhere and we’re thrilled to have been a part of it’s foundation. We also wear our Bala bangles around the office and our arms have never looked better.
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"Lustre was so much fun to work with. They really understood our brand and it made all the difference with our project. Lustre's website redesign immediately improved our sales conversions. We couldn't believe it!"
Natalie Halloway
co-founder — bala
