Bala offers beautiful, functional fitness accessories that have changed the way people move. Lustre partnered with the Bala founders early on to bring their brand to the next level. Featured on Shark Tank, Vogue, Forbes and more - Bala is just getting started and we’re thrilled to have been a part of the journey.

Services

Creative Direction

Brand + UX Strategy

Website Design + Development

Copywriting

Photo Editing

Digital Marketing + Emails

relaunch date

August, 2019

Project

71

What We Did

After receiving an investment on Shark Tank Bala was ready to kick things into high gear and expand their product line. So they needed a new website that achieved their evolving business goals. Our creative approach celebrates the stylish nature of movement. Vibrant accent colors contribute to a confident, fun tone. Special animations create movements across the website. And a carefully designed, yet simple user experience supports conversion goals.

output

Enhanced branding and storytelling

Increased conversions and time spent on site

Evolved from single to multi-product focus

Scaled into international markets

memorable animations

EVER-PRESENT CTAS FOR INCREASED CONVERSIONS

EVER-PRESENT CTAS FOR INCREASED CONVERSIONS

a few of our favorite things.

Social