BDY by Tree Hut is a modern body care sub-brand developed for an exclusive launch at Ulta. Lustre partnered with the  team on visual styling, website design, and email design bring their brand to life digitally. Our work focused on creating a cohesive, elevated, retail-ready digital experience that supported launch, discovery, and long-term growth while remaining aligned with their namesake brand, Tree Hut and the broader ecosystem.