MIMI Yoga and Pilates partnered with Lustre to evolve its brand as the studio continued to grow its community and physical presence. Our work included branding and logo development, email templates, social media assets, and merchandise, all designed to maintain MIMI’s signature teal while creating a more cohesive, scalable brand system. With a focus on community and connection, the refreshed identity bridges MIMI’s physical studio spaces with its digital and brand touchpoints, creating a unified experience that feels welcoming, consistent, and distinctly MIMI.