Founded by Sami Clarke, FORM partnered with Lustre to position itself as a leading force in the wellness and fitness space. Our team redefined the brand’s visual styling, creative direction, and designed a custom website to feel elevated, inspiring, and fresh—growing in step with its devoted community. The redesigned user experience and creative delivers a seamless exploration across the platform and e-commerce, expanding reach and cementing FORM’s reputation as a leading digital wellness brand.