From naming to logo to branding to packaging to Shopify website design, we worked closely with founder, Julia Zaborowski-Casper and her growing team to launch Danrie. Our goal was to create a brand that would stand out amongst competitors and create a whimsical yet elevated design that could intentionally scale as a multi-label brand. Omnichannel was top of mind for launch with a focus on best in class UX experience paired with personalized packaging and custom illustrations.