GorgieGorgie

Gorgie

Project   NO.

124

Gorgie

Project   NO.

124

Category:

beverage

Branding
Packaging
Website Design
Print Collateral

The founder of Lively, Michelle Grant approached us with a new beverage concept that she wanted to launch - an energy drink with benefits. We designed their logo, packaging, print collateral and a Shopify website that focused on product education, a social-first experience and creating a “vibe” everyone could agree with. Gorgie launched in record time and was an immediate hit with features in Forbes, WWD and more. Plus, you can find them on the shelves of your local Whole Foods. We have a feeling there’s a lot more to come for this brand.

The founder of Lively, Michelle Grant approached us with a new beverage concept that she wanted to launch - an energy drink with benefits. We designed their logo, packaging, print collateral and a Shopify website that focused on product education, a social-first experience and creating a “vibe” everyone could agree with. Gorgie launched in record time and was an immediate hit with features in Forbes, WWD and more. Plus, you can find them on the shelves of your local Whole Foods. We have a feeling there’s a lot more to come for this brand.

Branding
Packaging
Website Design
Print Collateral

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testimonials

Gorgie
Gorgie
Lustre worked closely with the team to design an eye-catching yet impactful beverage can. Each flavor is a shelf-popping, color-forward design that modernizes and elevates the traditional energy drink market.
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