The founder of Lively, Michelle Grant approached us with a new beverage concept that she wanted to launch - an energy drink with benefits. We designed their logo, packaging, print collateral and a Shopify website that focused on product education, a social-first experience and creating a “vibe” everyone could agree with. Gorgie launched in record time and was an immediate hit with features in Forbes, WWD and more. Plus, you can find them on the shelves of your local Whole Foods. We have a feeling there’s a lot more to come for this brand.