BRANDS LAUNCHED: 71

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71 Brands Launched

Founders Natasha Oakley and Devin Brugman, started Monday Swimwear with a shared vision in mind - create high quality swimwear that focuses on fit and function to ensure every woman feels confident in a bikini. Today, their brand has over 600K+ social followers, ships worldwide and offers A-G cup sizes. It’s no surprise that every celebrity is wearing Monday Swimwear while spending the day at the beach.

Services

Website Design

Storytelling, UX & Conversion Strategy

Custom Fit Guide Experience

Custom Animation

Digital Style Guide

relaunch date

February, 15 2022

Project

108

What We Did

Less than ten years following launch, Monday Swimwear had established itself as a leading swimwear brand and was ready to redefine itself while continuing their international expansion. We worked closely with their team to scale out their new brand identity by introducing an editorial forward design using UX best practices. The brand’s focus on fit, size guides and frequent new product drops was top of mind with this website refresh. We designed an interactive fit guide, custom animations and filtering options to ensure a seamless shopping experience for new and returning customers

output

Interactive fit guide

Strategic upsells

Mobile specific design

International commerce

EVER-PRESENT CTAS FOR INCREASED CONVERSIONS

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a few of our favorite things.

Social