Nori is the first to market handheld steam iron press that’s reimagining the way we care for clothes offering a faster, more intuitive alternative to traditional irons. As Nori prepared to scale, Lustre was brought on to design a Shopify website that would not only drive conversion but also educate consumers on a completely new product category. Through branded storytelling, custom iconography, and clear benefit messaging, we helped make the Nori experience both compelling and easy to understand.

In addition to the website, we designed retail packaging now found in stores nationwide. Our packaging strategy was built around the same storytelling principles merging sleek, modern design with informative content that simplifies the customer decision making process at shelf.