This notable brand has held its legacy of quality and comfort since 1973. We worked with Peacock Alley to reimagine this 50+ year old brand in a modern world and designed a new Shopify website in line with their goals. Our planning phase focused on the client’s B2C and B2B business and user experience goals to lay a foundation for ensuring our designs  effectively met all goals. Our design approach was fully integrated with the client’s web development team to ensure a seamless delivery experience.