![The Friend Club](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/65716ac09b9f460b155b9668_1.png)
![The Friend Club](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/65716ac744f0f8bfd3894cb4_10.png)
The Friend Club
Project NO.
123
The Friend Club
Project NO.
123
Category:
Branding
Website Design
Jaleigh and Clay Friend felt creative inspiration was difficult to find online while planning their wedding in 2021. This led them to launch a lifestyle platform for inspiration, recommendations and more for weddings, travel and interiors. Lustre worked closely with the founders on branding and digital design for The Friend Club. Our team designed a neutral yet modern brand that strategically enhanced the platform's editorial photography. The Friend Club already has 20K+ social followers and a quickly growing community of creators and members.
![](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/654e051778285730fb56d5c6_2.png)
Jaleigh and Clay Friend felt creative inspiration was difficult to find online while planning their wedding in 2021. This led them to launch a lifestyle platform for inspiration, recommendations and more for weddings, travel and interiors. Lustre worked closely with the founders on branding and digital design for The Friend Club. Our team designed a neutral yet modern brand that strategically enhanced the platform's editorial photography. The Friend Club already has 20K+ social followers and a quickly growing community of creators and members.
Branding
Website Design
![The Friend Club](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/65716c2187e6de31df9a20c9_6.png)
Our typeface strategy leveraged italicized and serif typography pairings for an elevated tone.
![The Friend Club](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/65716c373f125243c6649c09_7.png)
![The Friend Club](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/65716c690888a8c72a0878d9_3.png)
![The Friend Club](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/65716bdd64d9b68272f4af7d_4.png)
![The Friend Club](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/65716d29835ab1dfc0f0b637_8.png)
![The Friend Club](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/65716d29835ab1dfc0f0b637_8.png)
![The Friend Club](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/65716cbf3e44aac088269b3a_5.png)
![The Friend Club](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/65716cbf3e44aac088269b3a_5.png)