The Friend Club
Project NO.
123
The Friend Club
Project NO.
123
Category:
Brand Naming
Branding
Website Design
We collaborated with Amazon Studios and Author Jenny Han to create visual guidelines for The Summer I Turned Pretty series. Our team designed an energetic and bright color palette, custom graphics and tag line designs that could be used with various merchandise partners such as American Eagle, Supergoop!, P. J Salvage, Fresh Cosmetics and more. The products were a hit and many of them sold out in minutes!
We collaborated with Amazon Studios and Author Jenny Han to create visual guidelines for The Summer I Turned Pretty series. Our team designed an energetic and bright color palette, custom graphics and tag line designs that could be used with various merchandise partners such as American Eagle, Supergoop!, P. J Salvage, Fresh Cosmetics and more. The products were a hit and many of them sold out in minutes!
Brand Naming
Branding
Website Design
The logo mark was designed to feel elevated and emulate the concept of motion (similar to a whisk). It was important to ensure the mark felt airy yet heavy enough to be legible on all product packaging as well.
