BRANDS LAUNCHED: 71

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71 Brands Launched

Founders Jacqui Kingswell and Natasha Oakley launched The Pilates Class in 2020. Just two years later, the brand is one of fastest growing global fitness platforms - focusing on technique and function. Their classes offer moves for every mood and it's no surprise that celebrities like Kaia Gerber and Hannah Bronfman can't get enough of it.

Services

Brand Design

Logo Design

Brand Messaging

Website Design

UX Strategy

relaunch date

May 07 2022

Project

113

What We Did

Since expanding to the US and becoming a global brand, The Pilates Class came to Lustre to revamp their digital identity through a beautifully branded, informative and KPI driven website execution. We worked closely with celebrity founders Jacqui Kingswell and Natasha Oakley to establish a visual identity that strategically used information and styling to increase conversions across the website. We worked closely with the founders on the positioning of the newly global brand with a focus on timeless and impactful taglines to differentiate them amongst competitors.

output

New Brand Identity

Unique Brand Positioning + Messaging

Conversion-minded Website Design

Omnichannel Brand Experience

EVER-PRESENT CTAS FOR INCREASED CONVERSIONS

a few of our favorite things.

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