![The Pilates Class](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/641971bf753feb3e0d3f0b65_5.png)
![The Pilates Class](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/643525b18c30a004a39d491b_348.png)
The Pilates Class
Project NO.
113
The Pilates Class
Project NO.
113
Category:
Jewelry
Branding
Packaging
Website Design
Print Collateral
After expanding to the US and becoming a global brand, The Pilates Class worked with Lustre to rebrand and launch a new Shopify website to increase membership sign ups. We worked closely with founders Jacqui Kingswell and Natasha Oakley to create a visual identity that could scale, yet standout amongst its fitness competitors with a focus on color strategy, custom iconography and photography.
![](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/64da1b3914503be2c8864c87_Group%20(34).png)
After expanding to the US and becoming a global brand, The Pilates Class worked with Lustre to rebrand and launch a new Shopify website to increase membership sign ups. We worked closely with founders Jacqui Kingswell and Natasha Oakley to create a visual identity that could scale, yet standout amongst its fitness competitors with a focus on color strategy, custom iconography and photography.
Branding
Packaging
Website Design
Print Collateral
![The Pilates Class](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/6419721918b45d7cdd17ecd3_10.png)
![The Pilates Class](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/641972216528565f8604a4f0_11.png)
![The Pilates Class](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/6419722f1a23c6df75b71252_12.png)
![The Pilates Class](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/6419722f1a23c6df75b71252_12.png)
![The Pilates Class](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/6419723ae06534a193b8da04_13.png)
![The Pilates Class](https://cdn.prod.website-files.com/63e1f9532b23e272f6cd3e63/6419723ae06534a193b8da04_13.png)