We worked with luxury online retailer, ShopWorn, to rebrand their company as the leading player in their category.  Our team was responsible for creating a new brand name, The Solist, and providing branding and website design services. We focused on elevating the visual identity, instilling credibility in the luxury wearables market and highlighting upscale product and lifestyle imagery. We created a new eCommerce website that was optimized for conversions on both desktop and mobile.