We worked with luxury online retailer, ShopWorn, to reposition their company as the leading brand in their category.  Our team was responsible for creating a new brand name, The Solist, and provided branding and website design services. We focused on elevating the brand, instilling credibility in the luxury wearables market and highlighting upscale product and lifestyle imagery. We created a new eCommerce website that was optimized for conversions on both desktop and mobile.