Sosom is a small-batch fashion label inspired by family heritage and timeless craftsmanship. Founded by descendants of textile makers, the brand draws from generations of industry knowledge to create elevated, everyday pieces with meaning. Lustre partnered with the team from day one—developing the brand identity and designing the Shopify website as well as working with the founder on all textile pattern designs for the line. Our collaboration bridges tradition and modernity across digital and physical touchpoints, from garment design to storytelling.

The visual identity blends classic design sensibilities with contemporary warmth—clean layouts, rich textures, and typography choices that nod to both old-world elegance and present-day ease. The Shopify site is designed to feel editorial yet grounded, supporting small-batch releases while showcasing the story behind each collection. Now in our third release, Sosom continues to grow as a brand defined by quality, narrative, and a deep connection to its roots.